Tray.io Announces Record Adoption of Tray Embedded with Nearly 60,000 End-customers
Hootsuite, App Annie, Dun & Bradstreet, and Pendo Join Hundreds of Fast-growing SaaS Companies Delivering Customer Integrations at 4X Velocity and 60% More Efficiently Using Tray Embedded
Tray.io, the leader in low-code embedded integration, today announced record growth in adoption of Tray Embedded by some of the world’s fastest-growing and best known SaaS companies, a 10X growth in end-customers and scale, and new editions and innovations designed to further enable companies to accelerate customer integration delivery. Hundreds of the fastest-growing and most successful technology and services companies, including SugarCRM, Hootsuite, Pendo, App Annie, Hopin, Typeform, HackerOne, Eventbrite, and Dun & Bradstreet, have now deployed Tray Embedded-powered integrations to nearly 60,000 of their end-customers, achieving fast, easy, and efficient customer integrations at scale. Powered by the Tray Platform’s modern elastic and serverless architecture, the volume of integrations and amount of data processed by Tray Embedded grew by 1,025% while continuing to deliver a 12-month market-leading uptime of 99.99%.
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“We’ve seen tremendous adoption of Tray Embedded and our customers are experiencing notable success after implementing the platform into their operations. Since last July, Tray Embedded has gained nearly 60,000 new end-customers,” said Rich Waldron, co-founder and CEO, Tray.io. “Our team is continually innovating on customer integrations to empower ISVs and services teams to deliver integrations to their customers quicker and more economically. We’re committed to empowering our customers to build out robust integration marketplaces and deliver reliable customer integrations quickly and efficiently.”
With Tray Embedded, SaaS companies are achieving game-changing results to meet market demands, building, productizing, and delivering integration marketplaces or ad-hoc integrations for their customers at 10X velocity with over 60% less effort, while delivering a no-compromise seamless end-user experience.
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B2B Software Buyers Choose Vendors that Provide Fast, Easy, and Painless Packaged Integrations
Delivering on growing customer expectations for packaged integrations is a critical success strategy for SaaS companies. Software buyers expect the software they purchase to connect with their growing and changing technology stack quickly and painlessly. According to Gartner’s Accelerate Your Integration Delivery by Using Packaged Integration Processes report, “By 2023, use of Packaged Integration Processes will grow from less than 30% in 2020 to above 65% of new integration projects.”
Manual integrations are not sustainable to meet customer demand. They quickly drag down product teams and services delivery organizations with proliferating market and customer integration demands, spiraling endpoint maintenance, and countless customization requests.
