Stericycle Teams Up with Yext to Modernize the Way Patients Search for and Schedule Appointments with Healthcare Providers
Stericycle Communication Solutions, an industry leader in patient engagement technology and solutions and a Strategic Alliance Partner of Yext, Inc. , the Search Experience Cloud Company, announced the integration of its InQuicker online scheduling solution directly into the Yext platform. The integration enables healthcare organizations to attract and convert new patients by making their providers more discoverable in search, while also providing the ability to schedule an appointment at the right time, with the right physician, in the right venue of care, on search-ready landing pages created with Yext Pages.
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InQuicker is an enterprise-wide, online self-scheduling solution built for physician groups, urgent care centers, emergency departments, and ancillary services. InQuicker users can now sync their provider and location IDs to Yext to implement online scheduling directly in the landing pages they build through the platform. The integration helps providers increase conversion by putting direct answers and a call-to-action to schedule an appointment right at the patient’s fingertips at the moment of intent, both on the provider’s website and in third-party search results.
“Three out of four patients start their customer journey by searching for providers online, and they use natural language queries – those complex phrases and questions that mimic everyday speech – to help find the right provider that best meets their needs,” said Matt Dickson, vice president of product, strategy and communication solutions for Stericycle Communication Solutions. “Patients not only expect brands to deliver search results that reflect the intent of their questions, but they also expect a frictionless customer experience that allows them to immediately take action by booking an appointment with their provider of choice. With Yext, we’re helping health systems of all sizes win organic search by attracting and converting new patients in the moments that matter most wherever consumers are searching.”
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“The way patients search for providers is evolving every day, but whether they are searching on a provider’s own website or a third-party search engine, the ability to easily book an appointment remains one of the most important features to patients looking for care,” said Carrie Liken, Head of Industry for Healthcare at Yext. “We are so excited to work with Stericycle, because our integration aligns with this modern patient journey, empowering patients to take action once they find a provider that suits their needs and giving healthcare organizations a powerful new tool for patient acquisition.”
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