Spectrio Welcomes Daniel Babb as Senior Vice President of Technology

Spectrio Acquires Industry Weapon

Spectrio, one of the nation’s leading providers of customer engagement solutions, announced the appointment of Daniel Babb as Senior Vice President of Technology of the Tampa-based company that serves more than 100,000 customer locations nationwide. With a background that includes digital marketing and technology leadership and strategic organizational growth, Babb plans to leverage his expertise as he oversees Spectrio’s internal systems, infrastructure, and customer-facing products and technology.

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Spectrio welcomes Daniel Babb as SVP of Technology. #techhire #techexec #CX #customerengagement

Before joining Spectrio, Babb was Chief Operating Officer at Advice Local, an award-winning local presence management company located in Dallas-Fort Worth. In his role, Babb was responsible for establishing functional areas, departmental objectives, and driving accountability, quality, and performance for the company, which serves more than 250,000 customers. Prior to his tenure at Advice Local, Babb was Vice President of Technology at TEGNA.

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“Daniel’s diverse background in leading and growing large scale technology teams, integrating acquisitions, and building SaaS products will bring a unique context to Spectrio’s technology department,” said Dax Brady-Sheehan, Spectrio CEO. “As we continue to grow our technology and software engineering teams, we are excited to have Daniel’s knowledge and experience guiding us along the way.”

Spectrio continues to build upon its technological capabilities as Babb comes aboard. Throughout the first half of 2020, Spectrio completed integrations with major brands, development of a new mobile application, and the release of SpectrioCloud, an online account and content management portal. The company also became the first digital signage and interactive kiosk provider to engage in an integration with Shutterstock, which allows Spectrio’s clients to access more than a half-million stock images for use on their digital signage or interactive kiosks.

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