Software AG Launches Connector for Adobe’s Marketo Engage to Offer Improved CX

By Abhishek Upadhyay On Oct 29, 2019

Software AG Named a Leader in the Latest Gartner Magic Quadrant for Full Lifecycle API Management

Integration of customer, sales, and marketing information is now enabled

Software AG recently came up with a certified connector for Adobe’s Marketo Engage platform. The function of this connector is to integrate a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage. By doing so, it establishes a direct connection between customer data and Adobe’s CXM (Customer Experience Management) tools. Powered by well-known webMethods.io platform from Software AG, the connector will be a major catalyst in improving customer experience.

Marketo Engage is a part of Adobe Marketing Cloud. It provides management and B2B marketing professionals with ways to transform their customer experience by simplifying complex buying journeys for them. It assists marketing and sales professionals from consideration to conversion stage of the funnel, and beyond. Software AG provides brands with the freedom to connect and integrate any technology—from app to edge.

Will connect customer data to B2B marketing campaigns, leads, and opportunities

The availability of the newly-launched connector ensures companies using SAP solutions can get easy access to full functionality of Marketo Engage. Existing SAP Service Cloud and SAP Sales Cloud users can now use both products in an integrated platform, with customer data connected to B2B marketing campaigns, leads, and opportunities. This helps businesses improve the accuracy of data which ultimately translates to better results. Thus, organizations can truly align their sales and marketing campaigns by leveraging this previously unavailable integration.

John Schweitzer, CRO and Member of the Executive Board at Software AG told that organizations can only reap the full potential of automation and marketing engagement when their marketing, sales, and customer data are integrated, and working towards a set, common objective. Thankfully, the partnership between Adobe and the webMethods.io technology will provide this capability to the users of both SAP Service Cloud and Sales Cloud.

Executive vice president, Worldwide Field Operations at Adobe, Matt Thompson expressed that the partnership between these two companies was all about connecting marketing and sales data in order to help companies transform their customer experience management. “Being able to access the full functionality of Marketo’s B2B marketing technology is a game-changer. With Software AG’s help, customers can now be confident that their B2B campaigns and initiatives are connected to the highest-quality data sources within their organization,” he quoted. The integration is also assisting Adobe to move into new markets and geographies in a time when it is receiving tough competition from the likes of Google, Salesforce, Sitecore, etc.