SmartGift Accelerates Growth, Driven by New Brand Clients and Platform Expansion Into Corporate Gifting
Company’s deep know-how and experience powering consumer gifting globally gains further momentum and provides a competitive advantage to win in the corporate gifting market
SmartGift, Inc., the leaders in easy and thoughtful gifting and recognition experiences, released an update on its 2021 progress, which is underpinned by a year of continued growth for its consumer business, as well as a strong start for its corporate gifting and employee recognition platform, Hero.
The societal and market drivers for SmartGift’s accelerated growth exist on multiple fronts. Brands continue to focus on seamless consumer experiences as part of their online strategy. Sustainability is moving to the forefront in boardrooms and businesses are seeking tech solutions that help eliminate waste. Work from anywhere creates new opportunities for platforms that empower employers, employees and clients to forge deeper relationships and make work rewarding and fun.
Through its patented “Send with SmartGift” platform, SmartGift, Inc. powers consumer gifting experiences for top brands in North America, Europe, and APAC. Shoppers can instantly send gifts via email, text, or social media without the need to guess the recipient’s shipping address or preferences such as size, color, shade, pattern, and fragrance.
During 2021, SmartGift added new clients to its consumer gifting platform, including additional top brands like bareMinerals in the US and UK. The company also expanded its existing partnerships with brands such as VF Corporation with the addition of Altra Running, and Pandora Jewelry, which added its online store in Spain to the US, Canadian, UK, German and French stores. Additionally, SmartGift, Inc. launched its corporate gifting platform Hero with 1-800-FLOWERS.COM, INC. in October.
“Our ‘Send with SmartGift’ consumer gifting platform continues to resonate with consumers and brands alike. It’s thoughtful, engaging, convenient and has a tangible impact on sustainability by significantly reducing returns and the associated waste and carbon footprint,” said Bernd Strenitz, Co-founder and Chief Product Officer at SmartGift.
“Work from anywhere created an urgent need for address-less gifting, which we see on the consumer and corporate side. Our expansion into corporate gifting with ‘Hero’ is driven by strong interest from businesses in our consumer solution and is off to a great start. Our unparalleled experience in creating engaging consumer gifting experiences combined with our technical know-how and stack puts us in a prime position to compete successfully in this market. We are tremendously excited about 2022 as we are focusing on further accelerating our year over year growth in both business segments,” added Strenitz.
Brand Partner Quotes
“After viewing the results of the partnership between VF Corporation and SmartGift, Altra Running decided to join the network of outstanding brands utilizing virtual gifting during the holiday season and beyond. The “Send as a Gift” technology has allowed us to see the deeper gifting opportunities with our customers and develop a stronger approach to marketing for our peak occasions.” – Wade Litsey, Senior Manager- E-Commerce, Altra Running
“We expect the December holidays to be our biggest shopping occasion of the year because of the increased demand for statement-making and breathtaking accessories for upcoming in-person events. We are delighted to be partnering with SmartGift to facilitate a stress-free and intuitive gifting experience that allows the recipient to be wowed by their perfect gift, while also being seamlessly introduced to our brand and story.” – Martha Hernandez, Senior Digital Design/UX Manager, Brighton Collectibles
“SmartGift helps both new and existing bareMinerals’ customers send the perfect gift every time. We have seen our users in the US and UK sending, customizing, and paying for gifts within 20 to 30 minutes. These insights highlight how engaged recipients are with the experience, and we’re looking forward to the positive impact this will have on post-holiday returns and exchanges.” – Whitney Goldman, Vice President, Global Digital, Ecommerce & CRM, bareMinerals