Sinch Announces Conversation API Enabling Businesses and Technology Platforms to Deliver Seamless Omni-Channel Engagement With Consumers Anywhere in the World
Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announced Conversation API, a robust omnichannel communication product that empowers businesses and technology platforms to seamlessly engage with consumers in any part of the world. Conversation API leads to improved business outcomes such as increased customer acquisition rates, enhanced customer experience and lower churn rates.
With Conversation API, businesses can create rich and engaging conversations with their customers via widely used consumer channels — including WhatsApp, Facebook Messenger, Viber, SMS, MMS, RCS, and more. Integrating Conversation API is a one-time effort that saves businesses and technology partners time and development cost of working with each channel separately. With Conversation API, companies are sure to adhere to channel-specific regulations and country-specific compliance in the areas of consumer privacy and engagement criteria.
Providing the building block of mobile customer experience, Sinch Conversation API is easily integrated into any technology platform and customer journey infrastructure. The integration comes either via the API itself or connectors to the world’s leading customer experience platforms in marketing, customer service or customer care.
“The real value in the Sinch Conversation API comes from the ability to develop personalized and intelligent conversations with consumers by engaging with them where they find it most convenient,” said Vikram Khandpur, Sinch Chief Product Officer. “And in such a rapidly changing environment, the Sinch Conversation API is next-gen channel ready: companies will automatically have access to even more through the API as they grow their customer bases around the globe.”
Next-gen messaging has distinct advantages over other channels and mobile apps.
Mobile messaging and channels like WhatsApp, Facebook Messaging and RCS have a 98 percent open rate1 compared to the average email open rate of 24.79 percent2.