Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform
Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle
Terminus the Customer rated account-based marketing platform, announced its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account intelligence (based on intent, engagement, and relationship data) available.
The acquisition connects two high-growth technology hubs in Atlanta and Indianapolis. The company plans to maintain and grow its presence in both markets, as well as the Terminus San Francisco office. All Sigstr employees will immediately become Terminus employees and Bryan Wade, CEO of Sigstr, will join the executive team at Terminus.
“Combining the Sigstr solution with our platform is another strategic step in helping our customers drive account-based transformation and put ABM to work across their entire revenue funnel,” said Tim Kopp, Terminus CEO. “We’re thrilled to welcome Sigstr’s talented team and its customers into the Terminus family. Together, we’re positioned to revolutionize how businesses drive sustainable growth.”
The combined solution enables revenue teams to determine their best-fit segments, prioritize accounts, and identify the next-best-action for execution. This unlocks new capabilities for businesses, including:
- Align account-centric messaging across the entire customer lifecycle, from digital advertising to employee email interactions
- Utilize relationship intelligence to identify priority accounts and better understand how buying teams are interacting with your company
- Integrate employee email marketing into account-based programs to unlock a new channel of engagement for target accounts
“Connecting our solution and the data insights it provides to the Terminus account-based platform activates an untapped channel that changes how businesses engage with target accounts,” said Bryan Wade, Sigstr CEO. “We’re long-standing partners from both a technology and go-to-market perspective, making this combination a no-brainer and massive opportunity for our combined customers, and account-centric businesses everywhere looking to sharpen how they engage across the entire customer lifecycle.”
“I couldn’t be more excited about bringing two powerhouse teams together to shape the future of B2B marketing,” said Scott Dorsey, former ExactTarget co-founder and CEO, and Managing Director of High Alpha. “Category leaders are built around great teams and innovative products – this team has exactly what it takes.”
