Strategic investment driven by enterprises’ need for complete sales data on rep activity and visibility into which behaviors drive growth.
SetSail, the sales data platform that helps revenue teams do what wins, announced that Zoom Ventures has made an investment in the company, strengthening the relationship between both companies.
Today’s revenue teams are overwhelmed by the volume of data from their reps’ activities. Data from emails, calendar invites, and meetings is growing – especially with the rapid rise of sales engagement tools. The result is revenue leaders can’t see what reps are actually doing or know which behaviors drive growth.
“SetSail has proven to its global clients its ability to accurately, completely, and automatically capture data from virtually any sales activity,” said Sanjay Rao, Head of Zoom Ventures. “SetSail’s power to mine data and identify ‘signals’ about which rep behaviors drive revenue growth was a key part of our investment decision. We’re excited to deepen our relationship with SetSail as they continue to help revenue teams focus activity on what wins.”
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“Zoom is a critical part of how revenue teams work every single day. This investment is a significant vote of confidence in the SetSail vision,” said Haggai Levi, CEO of SetSail. “With this investment from Zoom, we can accelerate our mission of helping revenue leaders gain visibility into rep activity and drive improved performance.”
SetSail automatically updates Salesforce and analytics tools with sales data from across the go-to-market stack. From emails, calendars, meetings, and more. Giving leaders complete visibility into every deal, account, and related rep activity.
“We’re excited to team up with SetSail because of our shared vision of improving seller performance and enhancing customer experiences,” said Mahesh Ram, Head of Digital Customer Experience at Zoom. “SetSail’s capability to harness rich sales data across go-to-market stacks and thereby discovering signals about what behaviors drive more sales is compelling. By surfacing SetSail’s insights within the Zoom IQ for Sales interface, we can further deliver on our shared vision. We look forward to continuously strengthening our relationship with SetSail to bring additional data and insights to our valued Zoom IQ for Sales customers.”
The solution analyzes data to give real-time, custom signals about where to improve revenue team execution. Enabling leaders to focus rep behavior on what’s proven to win.
