SalesTech Star

SalesLoft Acquires Opportunity Management Provider Costello

Acquisition Strengthens #1 Sales Engagement Platform for Account Executives and Sales Management

SalesLoft, provider of the #1 Sales Engagement Platform, announced its acquisition of Costello, a provider of opportunity management software with quick deal updates, guided selling playbooks, pipeline collaboration, and real-time sync to CRM. The acquisition furthers SalesLoft’s mission to help account executives not only prospect and build pipeline, but manage their day and their deals, from creation through close.

SalesLoft’s Sales Engagement platform is a critical solution for more than 2,300 companies, helping global sales teams close more revenue and deliver better buying experiences at scale. With the acquisition of Costello, SalesLoft will better serve revenue professionals of all levels, including sales development reps, account executives, and sales leaders, with features including deal management, dashboards, guided-selling playbooks, and dynamic note taking.

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“Combining Costello and SalesLoft gives all sellers, whether they’re pipeline builders, closers, or responsible for upsells and renewals, a platform to deliver the ultimate buyer experience and close more revenue. Sales engagement is now the place all reps can start and end their days,” said Kyle Porter, CEO and co-founder, SalesLoft. “We are thrilled to incorporate Costello’s capabilities for all SalesLoft customers.”

“Integrating with SalesLoft’s platform allows us to take our vision to the next level,” said Frank Dale, CEO of Costello. “This is the perfect time to combine our opportunity management capabilities with SalesLoft’s best-in-class Sales Engagement platform and expertise. Together we can deliver more value to our current and future customers.”

Costello announced an enhanced API integration with SalesLoft last year, which allows joint customers to proactively manage opportunities from within SalesLoft. The companies have many joint customers.

“We are thrilled about the SalesLoft acquisition of Costello. Our sales teams have been using the integrated solution for the last year and love that they can drive prospect and customer communication cadences, and manage opportunities from lead to close, all in one place,” said Adam Weber, VP of Enterprise Sales, Emplify. “This is a big step forward for revenue teams everywhere. We’re excited to keep partnering with SalesLoft.”

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The companies will continue to support existing Costello customers, invest and enhance product capabilities, and natively integrate Costello capabilities into the SalesLoft platform.

“Sales Engagement platforms have started to make significant progress with sales organizations. When we look across our dataset of high-growth early-adopters, 69% are leveraging a Sales Engagement platform today” said Craig Rosenberg, Co-founder and Chief Analyst of TOPO. “As the sales engagement platform market looks to expand to the more widespread market of sales reps, we expect the platform’s feature set will also expand beyond traditional prospecting channels to serve all the day-to-day needs of the sales rep including enablement, planning and forecasting and productivity.”

SalesLoft is the provider of the #1 Sales Engagement platform, helping organizations like NCR, MuleSoft, Square, WeWork, and Zoom, generate more revenue and deliver better experiences to their customers. Headquartered in Atlanta, SalesLoft is renowned for its award-winning culture. Today, the company employs more than 450 people across its offices in Atlanta, San Francisco, London, and Guadalajara, Mexico, and has received 2019 recognitions from Fortune’s Best Workplaces, Comparably’s Best Places to Work, and Inc. Magazine’s Best Workplaces.

Costello is sales co-pilot software that helps your team keep deals and conversations on track so you close more deals. Costello helps you stay on top of everything you need to do to win a deal. You can see all the critical information about every deal in your pipeline on one screen. Reps start their day knowing which deals to focus on. Costello highlights gaps in each deal so you can quickly identify at-risk and bad fit deals. It identifies the questions that matter most in your sales process and then help your reps beat the competition by guiding them through the critical moments in sales calls that determine whether you win or lose.

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