Ruby & TAO Partnership to Add New Channels for Member Engagement
TAO member company Ruby seeks to optimize staff time & increase value for members
Ruby, the premier provider of live virtual receptionist and chat services for small businesses, has partnered with the Technology Association of Oregon (TAO) to streamline member communication, free up staff time, as well as provide new avenues for engagement as networking moves online.
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With most in-person events moving online or being postponed to 2021, membership-based organizations like TAO have had to rethink their member outreach and engagement strategies. Members value the community TAO provides as well as the access to resources—with the pandemic leading to an increased need for both. Re-aligning resources, both human and capital, while also continuing to support current and prospective members placed additional burden on the TAO team, and Ruby reached out to help.
“Personal connections are so critical to the work TAO does,” said Cara Snow, TAO’s chief community engagement officer. “It was important for our organization to continuing creating those connections in the virtual space and, with their focus on building meaningful relationships and delivering great first impressions, Ruby is a natural partner.”
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Through the partnership, Ruby will answer TAO’s website visitors’ inquiries 24/7, 365 days a year. Ruby’s team of friendly, professional chat specialists will triage conversations, connecting critical conversations and new members to the team while addressing basic questions in order to free up staff time.
“We’re thrilled to be able to give back to an organization that has given us so much over the years,” said Michelle Winnett, vice president of partners and strategic marketing. “Our TAO membership has been so valuable because of the relationships we’ve built over the years and we’re happy to facilitate those connections via chat.”
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