Revuze, the Israeli market research startup, launched an AI-driven customer opinion analyzer tool to help optimize web pages and digital ad campaigns through understanding customer language and sentiment for keyword strategies.
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Its dashboard will identify trending keywords and analyze consumer sentiment. Revuze’s software scans millions of consumer opinions on a daily from a range of public and internal information sources. Revuze then utilizes its proprietary machine learning, AI semantic analysis engine, to organize the information by relevance.
With that, Revuze allows its customers to receive immediate feedback about their products and their brands, as well as on their competitors’ products.
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“Using our AI, we help turn this huge, unstructured mountain of data into quantitative insights on discussions and keywords that customers use to describe products in their own words,” said Alon Ghelber, CMO of Revuze. “These insights help our customers drive their products to the top of the search results”
Previously, keyword research tools were based on guessing relevant keywords and using those to create a list of similar terms and phrases. Revuze’s AI-driven tool can harness customer insight analysis to take the guesswork out of which words consumers are using as well as the sentiment towards each term.
