SalesTech Star

Qualfon Recognized as a Major Contender in the 2021 Everest Group PEAK Matrix Assessment

Qualfon, a full-service business process outsourcing (BPO) provider, was recognized as a Major Contender in the 2021 Customer Experience Management (CXM) Services PEAK Matrix® Assessment. This marks Qualfon’s third year of being listed on the assessment; an indicator of the company’s investment in a full suite of capabilities to drive transformations for its clients.

Qualfon, a full-service business process outsourcing (BPO) provider, was recognized as a Major Contender in the 2021 Customer Experience Management (CXM) Services PEAK Matrix Assessment. This marks Qualfon’s third year of being listed on the assessment; an indicator of the company’s investment in a full suite of capabilities to drive transformations for its clients.

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“We continue to enhance our global operations by investing in technology, expanding our global footprint and adding new capabilities through strategic acquisitions,” said Qualfon CEO Mike Marrow.

The PEAK Matrix provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global service markets. Providers are then classified into three categories: Leaders, Major Contenders and Aspirants. Vision and capability measures are divided into four subdimensions that pinpoint outsourcers’ ability to successfully deliver services:

1. Vision and strategy
2. Scope of services offered
3. Innovation and investments
4. Delivery footprint

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Market impact measures are divided into three separate subdimensions:

1. Market adoption
2. Portfolio mix
3. Value delivered

“We continue to enhance our global operations by investing in technology, expanding our global footprint and adding new capabilities through strategic acquisitions,” said Qualfon CEO Mike Marrow. “Being acknowledged by Everest Group, one of the top analyst firms in the BPO industry, reassures us we are living the mission to be the best and make each person’s life better.”

Over the last year, Qualfon has invested in advancing its technology by creating an Innovation Center. The Innovation Lab is designed around each client’s needs, and thoroughly reviews their systems and workflows. It’s a controlled environment that develops, deploys, tests and refines processes, technology and services.

In 2020, Qualfon expanded its locations and service offerings through the opening of a new West Coast site in North Las Vegas, Nevada, which provides marketing solutions, fulfillment and logistic services. It also widened its capabilities in print production by acquiring MAR Graphics; a print, mail and digital solutions provider located within the greater St. Louis metropolitan area in Valmeyer, Illinois. MAR Graphics delivers a wide variety of products and solutions to print distributors, mailers, agencies and clients nationwide.

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