Outbrain, one of the world’s leading discovery and native advertising feed for the open web, announced that Nathan Jackson has been appointed as the organization’s new Head of Sales for the APAC region. This latest addition to the region’s leadership marks a further step towards Outbrain’s strategy of strengthening the group’s presence in the region.
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An innovative leader in the digital media space, Jackson brings more than 10 years of experience working closely with publishers, technology and data platforms. In his new role, he will drive the strategic commercial and programmatic leadership and deepen industry knowledge of native advertising to this key growth region.
“Native is at the intersection of massive shifts in consumer behavior and technological improvements in the advertising industry,” said Jackson. “I’m thrilled to join Outbrain at such an important time for the industry! Outbrain has had many successes over the past few years and I’ve been keeping my eye on the company as it continues its upward growth and success. We have an outstanding APAC team and I look forward to working together to grow our relationships in this region and help brands connect with their audiences through Outbrain’s smart native solutions.”
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Jackson will manage the advertising revenues and oversee sales teams, which are based in Australia and Singapore, across the region. Prior to Outbrain, Jackson held commercial leadership positions at Ticketek, Integral Ad Science and Adslot.
“Brands are increasingly shifting advertising budgets online, with digital ad spend in APAC forecasted to reach about 106 billion U.S Dollars by 2020 [eMarketer],” said Alexander Erlmeier, MD International at Outbrain. “Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent of our regional leadership team will allow us to further develop key partnerships in the region.“
Outbrain first started operating in APAC in 2012 with main offices in Sydney and Singapore. More recently, the business has expanded into new markets, including China and India, and has established a strong network of premium publisher partners including REA, NZ Herald, Mediacorp.
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