Mystery Shoppers Return To Stores With Increased Confidence As Pandemic Subsides
Businesses are seeing an eager return to their stores after more than a year of customers migrating online during the pandemic. Trending research shows that consumers globally feel comfortable with health & safety measures put in place in most stores. Shoppers are even happier with their retail experience thanks to the recent surge of new technologies like touchless checkout and pay-in-app services.
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Market Force reports that they have seen a steady increase in mystery shopper completion and hours worked. “We are happy to see our clients understand the importance of resuming normal business operations and by continuing to invest in shopper’s safety and CX research and development.” stated a spokesperson for Market Force. According to Market Force, shopper completion fell by 42% at the start of the pandemic. They stated that this number has now returned to pre-pandemic levels, with a rate of 90%. They also expect to soon see an increase in shopper hours worked. Market Force’s mystery shopping division continues to be the leader of innovative technology with digital mystery shopping, Eyes:On App, and automated reporting tools that make mystery shopping easy for both clients and shoppers.
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This trend is in line with overall consumer confidence in-store and restaurant safety policies, according to them. This is a great time for mystery shopping clients, with shopper growth rates and technological improvements both increasing. The emergence of digital mystery shopping has brought new opportunities for our clients to optimize their digital CX and increase revenue. Market Force’s Eyes:On App is just one example of how new technologies are changing the game.” With the app, shoppers can find and schedule shops based on geo-location codes, complete questionnaires, attach photos, complete timing, and other critical components for completing an accurate, efficient shop. Mystery shoppers feel safer and more secure when completing shops with these new technologies, thus increasing return rates.
