Membrain and Objective Management Group (OMG) Partner to Launch ‘Membrain OMG Edition’ for Sales Organizations
The Membrain OMG Edition is a sales playbook within Membrain's customizable Sales Enablement CRM designed to replace traditional CRMs and their costly plugins while dynamically guiding salespeople based on their individual strengths and weaknesses
Recognizing that neither technology nor training are enough on their own, Membrain employs a partner-focused approach that delivers both. In its latest partnership, the company announces it has teamed up with Objective Management Group (OMG) to launch the Membrain OMG Edition, a world-first sales playbook within Membrain’s customizable Sales Enablement CRM to help reduce the cost and ineffectiveness associated with traditional CRMs. Membrain’s pre-configured enablement editions offer sales organizations the opportunity to maximize sales effectiveness and eliminate the need for costly plugins by partnering with world-class sales consultants and building their proven methodologies into the Membrain platform.
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George Brontén, Membrain CEO and founder, said, “By using insights from Objective Management Group assessments inside of a dynamic, informative and actionable playbook in Membrain’s CRM, we are helping customers take their sales execution to the next level.”
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The Membrain OMG Edition offers a pre-configured system including a sales playbook that integrates OMG’s assessments with Membrain’s customizable sales enablement technology. This provides a sales manager with insight into a salesperson’s strengths and weaknesses in relation to performance and guides the sales manager in coaching salespeople to help them master the sales process.
“The top 5% of salespeople who master the sales process are 8.5 times stronger than the bottom 10%,” said Dave Kurlan, founder of Objective Management Group. “The Membrain OMG Edition is a pre-configured CRM system that helps sales teams to become more competitive by embedding insights and guidance from OMG assessments.”
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