Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update.
The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing.
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Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product expansion furthers Mapp’s leading role as a platform for insight-led customer engagement.
Michael Diestelberg, VP Product & Marketing at Mapp, comments: “More than ever, digital marketing is focused on cost efficiency. For marketing teams, reliable, data-based insights for the targeted activation of end consumers are, therefore, all the more important. I am pleased that we are now releasing this Summer Update, following the consistently positive customer response to our recent product enhancements. It is designed to increase the ROI of marketing campaigns by seamlessly delivering customer insights. We are offering a mix of new features that reflect both the latest market developments and the needs of our customers.”
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Geo-fencing for location-based engagement
The Summer Update has introduced the opportunity to use location-based targeting for push messages on mobile devices. This new feature of Mapp Engage, the cross-channel marketing solution, allows the device’s location to be a trigger for targeted customer activation.
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