ListenFirst to Power Up Social Analytics and Measurement for NBCUniversal

Sales EngagementNative & Programmatic AdvertisingStaff Writers

By Abhishek Upadhyay On Oct 24, 2019

ListenFirst to Power Up Social Analytics and Measurement for NBCUniversal

Will Enhance NBCUniversal’s Audience Engagement Strategy

Leading Social Media Analytics platform, ListenFirst recently announced that one of the world’s top media and entertainment companies, NBCUniversal has selected it as a key partner for social analytics. While ListenFirst offers competitive tracking, content and video analytics, reporting, and advertising solutions, NBCUniversal Media LLC. is into the Production and Marketing of entertainment, news and information products, and services on a global scale.

Founded in 2012, ListenFirst is trusted by some of the greatest global organizations looking out to unlock the power of social insights to out-weight their competitions. Its clients include AT&T, Condé Nast, Gap Inc., Time Warner, and a lot more. It has received numerous accolades including a 2019 High Performer recognition from G2 Crowd, a 2019 Stevie Awards for exceptional client service, and a name for itself in the Inc. 500’s fastest-growing companies list.

Why is Social Media Analytics and Measurement Important for NBCUniversal?

Social media has played a vital role for NBCUniversal in its Advertising Sales partnership strategy. It has been a key element in its audience development and acquisition efforts too. The media company recorded around a billion social engagements from over 270 million-strong social fan footprint in the last year. With this collaboration, ListenFirst will be in charge of streamlining all of social media data of NBCUniversal.

ListenFirst will enable the company to create measurement standards for social media across the industry by bringing over 1,500 social handles under one unified analytics platform.

How Will ListenFirst Help?

ListenFirst’s social analytics platform will boost the audience engagement strategy for NBCUniversal. It will provide actionable insights to set strategies and help optimize their organic content (both paid and unpaid). It will also look into the influencer activations.

Furthermore, ListenFirst will empower the Advertising Sales teams at NBCUniversal with a steady measurement of partnerships and syndicated rankings of social media performance of TV shows, TV networks, media properties, and influencers.

Jason Klein, Co-Founder, and Co-CEO at ListenFirst expressed delight at the partnership. “We are thrilled that NBCUniversal has selected ListenFirst to help manage its social reporting, enabling a consistent global strategy for all teams and agency partners who touch social,” he quoted.

With strong competition from the likes of Sprout Social, Hootsuite, Meltwater Social, and Socialbakers, the company’s analytics and domain expertise are unmatched.