Acclaimed digital advertising firm recognized for pioneering video technology
KERV Interactive, a recognized digital agency specializing in interactive video for brands, has been named a finalist for two Digiday Modern Retail Awards in the categories of “Best E-Commerce Experience” and “Best Use of Video”.
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KERV helps brands make their video assets more relevant (with pixel-level customization), targeted and full of clickable information that both enhances usefulness and commerce opportunities. KERV’s custom, dynamic interactive ad technology increases a video’s consumer engagement, boosts shoppability by five times, generates more time spent with content assets and increases interactions – such as QR scans – by over 50 percent.
This year’s Digiday Modern Retail Awards recognizes companies that are making it through the pandemic by focusing on customer-focused experiences, even when it means swiftly pivoting campaigns and product strategies to accommodate new consumer behaviors.
In addition to being a finalist for the “Best E-Commerce Experience” category, KERV’s nomination for “Best Use of Video” is a result of its in partnership with Zulily, an American e-commerce company that sells clothing, footwear, toys and home products. With Zulily’s “Joy of Shopping” campaign, KERV uniquely identified 28 interactive objects for users to individually shop based upon product-specific interest. Click-through rate (CTR) and engagement levels were vastly increased, resulting in over 6,700 new-user sign ups on the Zulily website.
“We are honored to be a finalist for Digiday’s Modern Retail Awards,” notes Marika Roque, COO of KERV Interactive. “Our innovative technology enhances the consumer e-commerce experience on so many levels, which is exactly what retailers need today to survive and thrive.”
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