At its 6th annual conference, Invoca announced three new solutions that extend its AI-powered conversation intelligence platform beyond the marketing organization to also serve sales, eCommerce, and customer experience teams. The new solutions will allow all revenue teams at business-to-consumer (B2C) brands to create better buying experiences, drive more leads, and increase revenue. By helping brands understand conversation data and activate it across their technology stack, Invoca’s Active Conversation Intelligence platform enables businesses to enhance every digital touchpoint and human interaction.
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The expansion of Invoca’s solution comes at a time when consumer needs, behaviors, and motivations are changing at breakneck speed. McKinsey found 77% of Americans are trying new shopping methods, brands, and channels, with the intention of sticking with them for the long-term.
“A critical part of adapting to changing consumer behavior is knowing consumers at a deeper level, far beyond what can be achieved through analyzing website visits, email open rates, and ad clicks. Conversations represent a moment of truth to uncover motivations, concerns, and preferences,” said Gregg Johnson, Invoca CEO. “Invoca’s Active Conversation Intelligence platform helps businesses tap into the power of conversations across the entire buyer experience to deliver superior experiences that drive revenue.”
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Invoca’s platform includes four solutions built for revenue teams at B2C companies:
- Invoca for eCommerce: Improve digital conversion rates by understanding why and when consumers reach out for buying assistance. This solution is available immediately.
- Invoca for Customer Experience: Deliver exceptional customer experiences and boost revenue with visibility and insight into the digital-to-conversation customer journey. This solution is available immediately.
- Invoca for Sales: Analyze customer conversations and enable remote agent coaching and feedback to improve close rates and make the most out of every sales opportunity. Availability: Now enrolling for beta.
- Invoca for Marketing: Connect every consumer conversation to the digital journey to optimize campaigns, personalize digital touchpoints, and maximize revenue. This solution is available immediately.
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