InMoment, the leading provider of Experience Intelligence (XI)™, announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints.
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“Tony is a highly credentialed CMO who has driven the success of some of the world’s best brands”
Tony has decades of driving forward-thinking digital, brand and customer marketing for the world’s top brands—including a highly successful tenure at Dunkin’ Brands where he reimagined the brand experience and famously dropped ‘donuts’ from the name. His experience has informed a belief that every touchpoint along the customer journey should be frictionless and create customer delight.
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Tony joins InMoment to share his vision, passion, and drive to help other leading brands create a better customer journey. He will work with InMoment’s executive leadership, product and expert services teams to influence solution offerings, including customer journey analytics, data and reporting, customer engagement methods, and feedback opportunities.
“Customers want a positive, frictionless experience at every interaction with a brand,” said Tony Weisman. “That’s why I’m a believer in the InMoment vision and approach—one that is transformational for business leaders because they can connect the data they have with the actions they should take to impact important moments in the customer journey.”
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