SalesTech Star

iClick Interactive’s Partnership With Baili Commercial Helps Drive Outstanding Business Growth

iClick Interactive Asia Group Limited (“iClick” or the “Company”), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, is happy to share its successful partnership with Baili Commercial Co. Ltd. (“Baili”), one of the most influential professional brand service providers in China. In just one-year of cooperation, iClick helped Baili integrate and digitalize almost 470 offline stores and generate GMV of approximately RMB150 million through online channels.

Baili, a leading player in China’s department store industry with more than two decades of experience, has been a pioneer in business transformation through digitization. To help Baili achieve its objectives, iClick applied its extensive experience and well-developed product portfolio across three main service streams, including:

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  • iClick integrated nearly 470 client offline stores into a WeChat mini-program store which functions as a centralized online consumer interface with various smart marketing tools for live-streaming e-commerce and other areas to attract traffic and stimulate consumption.
  • iClick’s iSCRM enabled the client to formulate and execute intelligent consumer strategies and personalized services to enhance consumer stickiness and loyalty. In addition, using the SaaS product the client digitalized sales management and evaluation in order to improve internal management efficiency and motivate sales assistants to pursue higher performance targets.
  • iClick’s data analytics technologies were used to support target marketing, enhance the consumer repurchase rate and expand the private domain traffic pool with 360-degree consumer profiles and insights based on factors including consumption information and social behavior data.

“Our cooperation with Baili is an outstanding example of how iClick’s experience and technology can benefit our clients in the department store retail sector,” said Jian “T.J.” Tang, Chief Executive Officer and Co-Founder of iClick. “We are delighted that Baili is satisfied with our services and eager to continue our cooperation. Entering into the second year of our partnership, we are actively developing more product modules to help Baili achieve greater sales growth.”

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“Our experience working with this key client has increased the market’s recognition of our capabilities and services amid the strong demand for effective smart retail solutions. We expect this successful case working with Baili will help drive momentum in the department store retail sector as we leverage our industry knowledge and experience. Also, we will continue to enhance our technology and platform to unlock the vast potential of smart retail for clients through our tested methodology and leading products.”

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