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IBM Study: Consumers’ COVID-19 Outlook, Optimism and Preferences Vary Greatly Across Generations and Geographies

The August findings of an ongoing IBM  Institute for Business Value (IBV) survey of global consumers reveal that across the globe individuals remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries.

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The survey of more than 14,500 adults across BrazilChinaGermanyIndiaMexicoSpain, the United Kingdom and the United States showed that due to the pandemic individuals are making marked changes in how they work, shop and live – new habits that may not shift dramatically even once a vaccine becomes available.

“Our data tells us that many individuals are looking for more transparency and flexibility from their employers as they navigate this great uncertainty caused by the pandemic,” said Jesus Mantas, senior managing partner, IBM Services. “Organizations need to focus on building trust with their workforce and customers, and agility to deliver solutions that meet them where they are.”

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Global optimism remains stagnant with concerns divided among generations and countries

Consumers globally report high levels of concern about the pandemic and its impact on their lives. The overwhelming majority of global respondents said they believe we will see more pandemic events like this in the future. 69% of Americans surveyed expressed concern about a second wave hitting later in 2020, while in the UK, MexicoSpain and Brazil, at least three in four respondents expressed similar views.

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