How can you Enhance Your B2B Sales Email Practices?

An email campaign is allows you to contact multiple recipients in one go. To run a successful email campaign, you need to schedule timely, relevant and planned emails to be delivered to your potential audience. Time is of the essence when it comes to email campaigns. It is essential to provide relatable content at appropriate times to ensure the success of any email campaign. Email campaigns can help you deepen the bond with your prospects and customers. It can help build relationships based on trust when you provide users with valuable content.

Tips to enhance cold B2B sales emails

• Email preferences

Letting your subscribers set the email preferences is an excellent method to target an interested audience at the right time. By giving this option, you will be making personalization and segmentation easier for you. You can present this option to your subscribers with a welcome email or as a footer to each email in every campaign.

• Alternative text for the images

Not every device supports all kinds of images. There is always a chance that your subscriber cannot view or download an image from your email. To ensure they don’t miss the visual content of that image, always make sure to include alternative text for all your images.

• Drip email campaigns

Planning drip email campaigns are necessary if you aim to reach a larger audience. With drip email campaigns, you increase your chances of reaching a more distant audience. They also help in fulfilling long term goals.

• Sharing

You should always encourage your subscribers to share your emails. This can be done by presenting a reward such as loyalty points to the ones who share. You can even reward your audience with discounts or gift coupons.

• Birthday campaigns

Wishing your subscriber on their birthday shows them that you value them as an audience. Collect the birth days of all your subscribers and make sure to send a birthday email to wish them on their special day.

Read More: 10 CRM Best Practices For Sales Leaders

Tools to optimize your email campaigns

Here are some of the most popular tools to optimize your sales email campaigns: 

• SendInBlue

SendInBlue is a powerful email marketing tool that helps its users to automate the process of marketing. It has an autopilot mode that can be used for segmentation, retargeting, and easy reaching of customers once set.

• SalesHandy

SalesHandy is one of the email marketing tools with numerous features to drive your email campaign to be a huge success. The primary feature of SalesHandy is to ensure that the email is sent directly to the recipient’s primary inbox and not the spam folder.

• MailChimp

MailChimp is a very popular tool in the world of email marketing. MailChimp has its analytics tools that help to design a competitive email campaign. The templates offered by MailChimp are unique and engaging.

• ConvertKit

ConvertKit is an excellent tool specially designed for small businesses and start-ups. Several influencers use ConvertKit to engage with their audience. The visual builder interface offered by ConvertKit is an amazing tool for creating email campaigns.

• Keap

Keap is an all-in-one email marketing tool. It is known for its ability to integrate CRM with email marketing. Keap keeps track of all the clients and appointments. It ensures that your emails get in touch with each of your subscribers promptly.

Here is a list of some great email campaigns as an example

• Alex Mill

Alex Mill is an all-time store for classic essentials. They sent an email to all their customers who had abandoned items in their carts. They offered all such customers a 15% discount on their cart items. This email campaign skyrocketed their sales.

• Garnet Hill

Garnet Hill launched an email campaign that boosted their customer engagement. They sent an email to all their subscribers encouraging them to review any one of their products. In exchange, they offered a chance to win a $500 gift card. (Brands like G2, 180byTwo are also known to take this route.)

With proper knowledge and planning, an email campaign can boost your sales outreach and engagement. Choose the best time and relevant content to include in your sales email campaigns based on near-term goals. Do your research well, and do not underestimate any findings you’ve come across. Each element you hear about or read about can be essential when it comes to your own specific brand’s sales email campaigns.

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