Harte Hanks, a global, behavior-driven customer experience (CX) company, announced that it has named Drew Rayman to the newly created role of Managing Director, eCommerce. Rayman will launch, develop and oversee the new Harte Hanks DTC & eCommerce offering, a set of capabilities including eCommerce and the ability to launch direct-to-consumer brands — inclusive of branding, data strategy, marketing, fulfillment and customer service — for companies large and small.
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“Drew is a passionate marketer whose ability to continually stay at the forefront of the opportunities created by tech disruption and shifts in consumer behavior is almost prescient. He has launched, grown and sold successful tech-driven marketing companies and founded his own DTC brand. He will be instrumental in our push towards customer-centric commerce,” said Andrew Benett, Executive Chairman and CEO, Harte Hanks. “I’m incredibly excited to have him shape and build an exceptional offering for us in the eCommerce and DTC space.”
For more than 25 years, Rayman has helped the world’s leading brands unleash their potential by fostering deeper connections to their customers and incorporating digital experiences into the core of their operations. A digital agency veteran, he’s worked with many of the world’s largest companies, including Google, Facebook, eBay, Boeing, BlackRock, HP, Microsoft, Zoetis, Duncan Hines, Snyders Lance, Campbells Soup, Prudential, and many others.
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A successful entrepreneur, Rayman has also built and sold two agencies. In 2011, Rayman founded Tenthwave Digital, a tech-driven marketing agency that was acquired by Wire Stone and became part of Accenture Interactive. For seven years, Rayman held roles including Managing Partner of Tenthwave Digital and Chief Marketing Officer of Wire Stone. Prior to this, Drew founded i33 communications, one of the first digital agencies focused on the intersection of creative and technology, which he ultimately sold to 360i. Rayman is also the cofounder of Ben Lido, a DTC travel kit brand.
“Harte Hanks has an incredible combination of assets – strategic services backed by a very powerful cultural radar, exceptional analytics, award-winning marketing services, creative, fulfillment and modern customer care. Their proprietary Behavioral and Discoverability Index offers best-in-class optimization of the digital shelf – on e-commerce platforms like Amazon and Walmart. A marketer could go to a dozen different agency partners for all the services that we have integrated, right here,” said Rayman. “The opportunity for Harte Hanks in the eCommerce and DTC brand launch space is enormous and I’m thrilled to bring a truly unique powerhouse offering to market.”
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