Grapevine Village is monetizing the trust economy by building a network of nano-influencers to engage in revenue-sharing partnerships to bring entrepreneurial brands direct-to-consumer
Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. has launched a Grapevine Village, a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere.
To scale acquisition, Grapevine Village will launch with a network of nano-influencers with a social media following of less than 10,000 in order to maximize engagement and ultimately, sales of items.
“Nano-Influencers are a strong community of creators that have never really been tapped into at this scale before. For brands that place a high value on authentic influencer content with high levels of engagement, these creators will be a game-changer for the way that brands go-to-market,” said Grapevine CEO, Kristen Standish, “in today’s interdependent economy where digital media is consumed 24/7 on mobile devices, just about anyone can influence their friends with a social media post. Everyone is a marketer and everyone is a salesperson. We’re offering the most competitive fees on the market for goods sold through influencers that will make Grapevine Village the industry standard.”
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According to eMarketer, global e-commerce sales are projected to grow by 265% from $1.3 trillion in 2014 to nearly $5 trillion in 2021. Grapevine Village is positioned to capture this growth through its curation of products and partnerships – transforming the advertising status quo as consumers discover goods and services through their trusted influencers.
“With reliable attribution through revenue-share, the Grapevine Village model has massive potential to break down barriers for brands and enable a renaissance in cross-border sales and marketing,” said Dr. Bruno Wu, Chairman of Ideanomics. “Grapevine Village is poised to become the first influencer-powered global supermarket that will become a ubiquitous presence in the lives of consumers and an economic disruptor in its own rights.”
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