Front, the leading Customer Communication Platform, has introduced a bold vision for the future of work in which people throughout organizations will be empowered to make an impact with radically transparent access to customer communication. At a virtual event , Front co-founder and CEO Mathilde Collin debuted the company’s plans to build on its foundation as the pioneer of collaborative email and deliver new capabilities for anyone in an organization to view and take action on customer messages, from the same place where they send and receive their regular email.
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Today, Front brings all customer messaging, business apps, and internal collaboration together in a single, familiar place — the email inbox. More than 6,000 businesses are using Front to scale the high-touch communications that lead to exceptional customer experiences and resulting business outcomes. From sales to support, success, and operations, customer-facing teams rely on Front to work together to reply to customers faster, automate busywork, provide visibility, and gain a single source of truth across communication channels and apps.
For example, Better.com, one of the fastest growing mortgage lenders, uses Front to make each hand-off between teams completely invisible and deliver a truly unified experience to every customer across every channel of communication. As a result, they are 1200% more productive than the industry average, enabling more people to get quickly pre-approved to buy a home. MNX Global Logistics uses Front to centralize thousands of emails into one universal inbox to ensure fast and successful deliveries of goods ranging from aircraft engines to human organs. Last quarter, the teams using Front at MNX saved 6 hours per team member per week.
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“One of the most profound learnings we’ve uncovered over the years of building Front is that no matter how well-equipped one team is, on their own, they will inevitably reach the limits of what they can control,” said Collin. “Almost always, different teams need to lean on each other. Using the familiar interface of the email client, Front is uniquely suited to make that kind of collaboration possible and give everyone in a company the chance to impact the customer experience.”
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