Working with Tacit and based on a simple, intuitive user interface, Freshii, one of North America’s leading healthy fast-casual restaurants, totally revamped their Mobile App to deliver a superior user experience with a modern design.
When it comes to creating a seamless, integrated, and user-friendly mobile order-ahead app experience, Tacit is the go-to digital ordering solutions partner. Tacit and Freshii embarked upon a multi-channel digital ordering solution including web ordering, self-ordering kiosk, catering, and a mobile-order ahead app. The first project the partnership undertook was revamping the Freshii mobile order-ahead app. The app’s new features allow users to personalize favorite orders, specify and save dietary preferences, pay in-store with a mobile app, and skip the line with a fast pick-up.
After the need to offer a contactless and integrated digital ordering and payment solution for their customers rose, Freshii went looking for a partner to create a modern, accessible, and effective mobile app. Additionally, Freshii chose Tacit for its ability to integrate with LevelUp, a loyalty management system, as well as another system used for menu management. Tacit’s integration mastery was able to bring together all of these disparate systems for Freshii to deliver a simple interface.
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Additional top criteria for supporting Tacit included:
- Supporting multiple workflows and processing, such as ordering through a mobile device for pickup or ordering and contacting a delivery courier.
- A collaborative partnership in working with Freshii’s team to emphasize user experience in the app through intuitive ordering workflows that made it easy for the customer to order, add new items, and reorder previous orders.
- Ability to improve app rating across the Apple Store and Google Play, where most notably, review ratings jumped to 4-5 stars since implementation.
With the systems connected, the menu management system was put in place, and Tacit worked to facilitate payment processing with CardConnect. In addition, Tacit’s ability to integrate to enterprise platforms allowed there to be no disruptions to Freshii’s ordering at all locations. That point was further emphasized by Dan Macadam, VP of Partnerships at Tacit:
“Leveraging the expertise of our team, Tacit has enabled Freshii to capture the next generation of customers with a responsive, capable mobile experience. Working together in partnership, we developed an intuitive user interface that has brought the Freshii experience to life through better usability, personalization, and convenience.”
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