Falls and Wyse Unite to Reshape the Marketing and Sales Landscape

Sales & MarketingSales EngagementStaff Writers

By Abhishek Upadhyay On Oct 25, 2019

Clients Can Connect Better with Consumers and Customers across Multiple Channels and Platforms

Falls Communication, a versatile communications, marketing, and digital agency has bought brand management and advertising agency Wyse, to form a sturdier marketing force. Wyse will retain its name, website, but will be co-branded as a Falls company. The strategic counsel, communications, and digital expertise of Falls will now combine with branding, strategy, account management, creative, media planning and buying, and analytics of Wyse. The financial terms of the deal were not made public.

The Move Will Help Accelerate Organizations in Ways that are Meaningful to their Businesses

The combined agency will offer a broader array of products and services to joint clients, allowing them to connect better with consumers and customers across channels and platforms. The shared resources and expertise will assist the clients with analytics, strategy, media planning & buying, creative, web development, content marketing, and sales promotion.

This will help companies reach their customers in more efficient ways. Michael Marino, CEO of Wyse, has retired and was very optimistic about their future prospects. He said that both the Cleveland powerhouses working together will reshape the landscape of marketing in Northeast Ohio.

The leadership team at Wyse will stay intact and transition to Falls, reporting directly to Rob Falls, President and CEO of Falls. Rob will head both the companies under the same umbrella. He was ecstatic at the collaboration. He stated that ever since the company’s inception in 1989, it has been focusing on creating strategic programs that drive customers, media, and businesses to listen, care, and act.

“In each case, our plans have moved an audience to make a purchase, run a story, donate to a cause, engage employees and communities and more. By combining both firms, we’re now able to make our respective client programs even more powerful by expanding our mutual service offerings to help accelerate organizations in ways that are meaningful to their businesses,” Rob said.

Some of the companies vying with Wyse in a similar space are Akhia, Jackson Spalding, Phase 3, and OutCast.