Fall Update: Mapp Cloud introduces a Multitude of New Features – Interactive Emails, Unified Customer Profiles, Cookieless Tracking, Smart Notifications and More
Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform.
The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source.
COVID-19 and its consequences means that it is more important than ever to engage with consumers in a regular and targeted manner, guided by reliable insights. Only in this way can marketers increase their campaign ROI across all channels. The Fall Update enhances Mapp’s role as a technical partner to digital and medium-sized companies as they seek growth in the “New Normal.” And the benefits come at significantly lower costs for enterprise capabilities and shorter implementation times to standard market expectations.
Michael Diestelberg, VP Product & Marketing at Mapp, comments: “With this enhancement of Mapp Cloud, we’ve combined the latest trends in the market with the specific needs of our customers. The Fall Update brings a long-awaited innovation for email marketing. Just in time for next year’s 50th anniversary of email, Mapp is one of the first global providers to support the new AMP for Email standard, which enables completely new interactive experiences. We look forward to working with our customers to discover the potential of this revolutionary technology to create inspiring engagement experiences.”