Essilor Selects 3radical to Drive Adoption of Newly Released Product
Gamified Experience Increases Brand Awareness and Revenue
3radical, the leader in audience engagement and earned data solutions, announced a recent project with Essilor Ltd., the world’s leading ophthalmic lens manufacturer.
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Specifically for its UK audience, Essilor Ltd. selected 3radical’s strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens, with patients. Whenever the varifocal lens is purchased, practitioners receive a unique code to play a virtual scratch card game. During the promotional period, instant prizes for practitioners include select Amazon vouchers worth up to £100, plus entry into a draw to win a £5,000 holiday gift card.
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“We are thrilled to part of this project with Essilor Ltd.,” said Michael D. Fisher, CEO at 3radical. “By creating mutually beneficial value exchanges between Essilor and eyecare professional, Essilor is able to further encourage loyalty between their brand and practitioners. These online experiential interactions increase awareness for brands and drive memorable longevity to motivate future brand to consumer referrals.”
To learn more about capturing earned data through mutually-beneficial value exchanges via 3radical’s Voco audience engagement platform, please visit www.3radical.com.
Essilor Ltd is the leader in ophthalmic lenses and the #1 business partner to independent opticians in the UK and Ireland. As part of the global Essilor Group, which includes EssilorLuxottica, it designs, manufactures and distributes ophthalmic lenses and optical equipment for eye care professionals. Its brands include Varilux, Crizal, Eyezen and Transitions which provide visual solutions in correction, protection and prevention.
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