Equifax continues to introduce solutions to help customers of all sizes navigate the COVID-19 economy. The company announced a new Response DIGITAL solution suite designed to help businesses of all sizes move online as they work to create and maintain effective customer relationships in a socially distanced society. The offering is built on the understanding that the coronavirus has redefined consumer expectations for the digital experience. Response DIGITAL provides a variety of digital marketing, identity trust and fraud prevention capabilities required for online commerce.
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“Improving online business presence has become a requirement of the social-distancing economy,” said Sid Singh, president of United States Information Solutions (USIS) at Equifax. “Bank branch offices, car dealerships and brick and mortar businesses of many types may take time to reopen as the COVID-19 situation continues to unfold. At the same time, consumers and small businesses are online and looking for the same type of service and support that they received in face-to-face interactions. With Response DIGITAL, we are helping businesses of all sizes prepare to both maintain and grow customer relationships in a digital environment while helping them to fight online fraud.”
Equifax Response DIGITAL is designed to help businesses:
Acquire and onboard new consumers in a digital environment
With Response DIGITAL solutions, businesses can facilitate online payments, prepayments and new purchases. They can quickly verify that the identity provided by the consumer is legitimate and gain trust in the digital information provided. The Response DIGITAL solution suite helps ensure that applicant information can be accurately collected online for new account openings, credit applications, loan applications, insurance claim assessment and other services. At the same time, it provides capabilities to suppress synthetic identities and mitigate the potentially costly impact of online fraudsters.
