Customers Can Now Use Engagio Audience Management to Target Optimal Account-Based Audiences for Campaigns Across the Account Journey
Engagio, the leader in B2B marketing engagement software, announces it has joined the LinkedIn Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer’s journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically move to different campaigns with appropriate messaging without the need for manual import/export of audiences.
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Engagio’s account-based platform integrates with major multiple engagement channels and will now automatically synchronize dynamic audiences to LinkedIn, thereby unlocking audiences on ad platforms that were previously inaccessible. This will help customers improve awareness, lead generation, funnel velocity and win rates. Further examples include:
- Reactivation – If an account or person becomes dormant, they can be automatically re-engaged with ads
- Retargeting – If an account comes to a company site and drops off, they can be retargeted with relevant advertising content
- Upsell & Cross-Sell – Customers who show interest in additional products or services can be identified and targeted
- Acceleration – Accelerate pipeline and improve win rates by dynamically targeting open opportunities
- Expansion – Discover who a company’s best customers are and synchronize an audience with LinkedIn, which then finds accounts that look similar and sends ads to them
“Your campaigns are only as good as your last upload,” says Emily Ketchum, director of global marketing operations at Fuze. “With Engagio, I have peace of mind knowing that we’re hitting the right people with the right messages at the right time.”
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