Panel to Discuss How to Leverage New and Alternative Content in Email to Drive Engagement and Revenue
What: Matt Harris, co-founder and chief executive officer of Sendwithus, makers of Dyspatch, will be presenting at the eTail East 2018 conference as a participant in the keynote panel on how to use new and alternative content in email to drive more engagement and revenue. Matt joins highly-esteemed digital content marketers and influencers for the keynote panel discussion, titled Content Is King: How To Get Creative With Your Email Messaging To Drive Loyalty & Revenue, which will provide a unique perspective on getting the most from your email content. Representing a diverse group of brands, Matt and fellow panelists will offer insight into:
- Examining alternative types of content generation to integrate into your email program
- Using user-generated content in the best way possible
- Using content to drive click-throughs, not just opens
- Training your customers to engage with your content, even if that doesn’t lead to a sale every time
- Thinking more strategically about who you are targeting with content and why
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Matt will be joined by:
- Eve Loughran, Director, Digital Marketing, Camuto Group
- Phil Irvine, Director, CRM, The Bouqs Company
- Raphi Mahgerefteh, CEO, Allurez
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When:Â Monday, August 6, 2018 at 9:45 a.m. ET
Where:Â The Sheraton Boston Hotel, 39 Dalton Street, Boston, MA, 02199
Background:
Matt Harris has extensive email and product expertise, and is a frequent commentator on such topics as GDPR, digital/email teams, customer engagement, and overall email best practices. After graduating with a degree in Computer Science from the University of Victoria, he cut his startup chops with FounderFuel, a Montreal startup accelerator. A self-proclaimed hacker, email nerd and avid rock climber, Matt co-founded Sendwithus in 2013 in Victoria, Canada, and later moved to San Francisco to participate in the Y Combinator program.
