PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

By STS News Desk On Mar 14, 2019

PebblePost Doubles Down on Programmatic Direct Mail® Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, today announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic Direct Mail.

“I am thrilled to welcome Bridget and Cathy to the PebblePost team,” says Lewis Gersh, CEO of PebblePost. “The simple truth is that today’s brands are under tremendous pressure to rise above the increasingly overcrowded digital fray. At PebblePost, we’re reinventing what it means to bring great marketing home. Both of their roles will be pivotal as we accelerate adoption and deepen our digital-to-direct mail marketing platform’s capabilities in critical areas like measurement and analytics.”

PebblePost’s new General Counsel, Privacy Officer and Secretary Cathy Mulrow-Peattie oversees corporate, commercial, privacy and other legal matters. She brings deep legal expertise in advertising, sales enablement, data protection and security to PebblePost. Her legal career has spanned working for Mastercard, the world’s fastest payment network, Omnicom’s Agency.com, one of the largest digital media startups, and CA Technologies, Inc., a leading software company. Cathy is a frequent speaker on issues relating to cybersecurity, advertising, and startup acquisition strategies. She is an advocate for mentorship of women in technology and intellectual property, currently presiding as Business Mentor for Score NYC—supporting New York’s growing small businesses. She also serves as an Advisor to the San Diego University Cyber Law Symposium.

“PebblePost is at the forefront of its industry, pioneering the first new marketing channel since search and social,” said Mulrow-Peattie. “I’m honored to join PebblePost and look forward to aligning with Lewis and the executive team to help brands activate buying decisions with meaningful mail.”

Bridget Gola joins PebblePost as SVP of Performance Measurement and Analytics to lead its business intelligence. In her new role, Gola will drive the development of new product features to improve the performance value of Programmatic Direct Mail to customers, with a focus on product enhancements in the areas of attribution, re-engagement, and prospecting. While she began her career as an actuary, Gola brings nearly 20 years of experience in the advertising and media space. She joins PebblePost after serving as Executive Vice President of Strategy and Analytics at New York based marketing agency Worth Linen Associates. Prior to that, Gola has held key roles in marketing and data analytics at Bertelsmann Music Group and Advertising.com.

“PebblePost uniquely combines the data-driven power of digital with the performance of direct mail to empower today’s brands to deliver winning marketing campaigns,” said Gola. “I look forward to working alongside Lewis and the leadership team, to execute on our go-to-market initiatives and to scale the business for future growth.”

Gola began her role as SVP of Performance Analytics in February, while Mulrow-Peattie began her role as acting general counsel and secretary this past January.