DojoMojo, the leader in partnership marketing, introduced SMS Marketing, the first end-to-end mobile marketing solution that combines the acquisition power of DojoMojo’s partnership network with a proprietary mobile messaging platform. SMS Marketing enables brands to acquire and grow new audiences, generate engagement, and drive conversations with customers that maximize conversions.
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As e-commerce becomes the only available shopping option and advertisers flood social channels to reach consumers at home, it becomes increasingly important for brands to cut through the noise and make an impact. Incorporating the SMS function enables brands to build a direct relationship with their customers in a way that other channels fail to deliver. Research shows that SMS open rates are as high as 98%, compared to just 20% for emails. On average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email. SMS marketing tends to be less intrusive than email because of the deliberate opt-in action recipients must take which is why 75% of people are happy to receive offers from brands via SMS.
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“With people spending increased time at home and purchasing more through e-commerce than ever, a precise digital marketing strategy is critical to managing revenue for your business during this difficult period,” said Colin Darretta, Co-Founder and Partner, DojoMojo. “Our clients have reported that sending SMS communications along with email and other channels are more likely to convert to sales.”
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