Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19
Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising
Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company’s social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country.
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Digital Air Strike was chosen by Facebook for a limited beta test to determine whether dynamic ad clicks to Facebook Marketplace, instead of to a dealer’s website, increased leads. The pilot business, Brown’s Toyota of Glen Burnie in Maryland, saw four times more impressions, 1.5 times more views and a 33% reduction in cost per view. The results are so compelling Facebook turned them into a case study for the Click to Marketplace ads.
“We’ve found that businesses that understand and leverage the power of social media are better able to reach their consumers during the pandemic,” said Alexi Venneri, co-founder and CEO of Digital Air Strike. “Even in states with the strictest pandemic-related restrictions, people are still shopping and buying online. Businesses that target consumers on Facebook to build their pipeline, explain new protocols, and advertise adjusted hours of operations, safety measures and delivery options, are getting excellent results.”
Digital Air Strike’s team is seeing great results across the country, including with DeLillo Chevrolet in Huntington Beach, California. The program included posting COVID-19 announcements on DeLillo Chevrolet’s Facebook page, responding and engaging with comments on the posts, and alerting the business to new comments and questions so they could quickly follow up and sell cars. The dealership saw a more than 100% increase in website traffic, more than doubled the number of new customers who visited the dealer’s Facebook page and website and sold several vehicles from the new Facebook traffic.
“In Google Analytics, we have noticed a surge in Facebook visits to our website,” said Bill Demarest, marketing manager/customer relations for DeLillo Chevrolet. “This all came from the posts that Digital Air Strike has been doing for us. I highly recommend Digital Air Strike for social media marketing.”
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