Cyara announced today that TMC, a global, integrated media company, has named the Cyara Customer Experience (CX) Assurance Platform is a recipient of a 2021 CRM Excellence Award, presented by CUSTOMER magazine.

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The Cyara Automated CX Assurance Platform is used by some of the world’s top brands to automate and accelerate testing of their CX, measure and optimize the quality of digital and voice channels and ensure flawless omnichannel customer experiences from beginning to end. Cyara’s cloud-based platform helps CX experts define customer journeys and then validates them through automated network testing, applications and back-end data systems that power those journeys. This approach identifies and resolves any issues that customers may face before it negatively impacts a customer.

“The Cyara CX Assurance Platform enables brands to innovate their CX processes more quickly to continuously deliver the highest quality CX, increasing customer satisfaction and helping them achieve a competitive advantage in today’s market,” said Alok Kulkarni, CEO and co-founder of Cyara. “We are proud to support leading global brands in delivering best-in-class customer experience and being recognized with this award for our contribution is an honor.”

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“The CRM Excellence Award honors Cyara for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Cyara has demonstrated to the editors of CUSTOMER magazine that its CX Assurance Platform improved the processes of their clients’ businesses by streamlining and facilitating the flow of information,” added Tehrani.

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen based on their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

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