As digital marketers and digital sellers, one phrase we hear the most is – conversion rate optimization. While bringing visitors to the website or to your social media channels is important, the real struggle lies in converting them into valuable customers. Every digital marketer or sales executive, beginner or seasoned, struggles with conversion rate optimization tactics at some point. The aim remains the same: to boost the conversions and drive business revenues.
The more we talk about conversion rate optimization, the more myths and rumors shadow the technique. These myths limit the capacity of digital marketers and make them believe something that is far from reality. If the myths are not catered to soon, they harm the insights of digital marketers and they fail to convert the visitors who are coming to their website.
Here we share some of the top myths around conversion rate optimization.
Myth 1: Auditing the current Conversion Rate Optimization is a Waste of Time
How would know where you are going when you do not where have you been? The myth itself busts its roots. When you want to feel confident on the path you are walking on, you need to review your current status. To achieve this, you need to ensure that your conversion tracking is all set up properly and everything in your CRO campaign is operating the way it should be.
By auditing your current CRO tactics, you can pinpoint any poor areas and dig into the historical data to pick the problem and work on it. So, conducting regular audits help you keep your CRO strategy in line.
Myth 2: A Marketer or Seller Must always adhere to the Standard Conversion Rate Optimization Tactics
Your competitor may have witnessed a 200% conversion boost in sales by following standard CRO tactics, but it doesn’t mean you will also get the same results. There is no thumb rule to improve your conversion rate and following the standard dynamics of conversion rate optimization tactics may or may not bring the desired results.
While it is true that some tactics help you to improve your eCommerce sales, you should also know what tactics will work for your organization. To get results that do not disappoint you, you should synchronize your business’s strategic approach with these standard tactics.
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Myth 3: CRO is Only about Testing
The truth is that running an A/B testing for your website helps you improve your conversion rate, but it cannot be considered as a sole factor that impacts the overall conversion rate of your digital store. When marketers test without a clear hypothesis, proper strategy, and valid data analysis, the testing leads to false conclusions, wasted resources, and suboptimal outcomes.
So, CRO is not only about random testing, it is about testing what matters.
Myth 4: Replicating a Website of a Successful Competitor
A common mistake marketers make in order to increase their conversion rates is to copy and replicate their competitors. Being inspired by what other companies in your sector are doing to increase conversion is fine, but without understanding the reasons behind their move, simply copying their move will not bring any results and also waste your efforts.
It can be a risky and ineffective approach that can backfire and harm your website. You may not realize but your competitors might have different target groups, distinct business goals, products, and strategies etc. What has worked for them might not work for you. So, instead of just copying your competitors, you should try to understand your website visitors, their preferences, behaviour, and pain points so you can offer them a unique value proposition.
Myth 5: CRO is a one-time Project
Finally, marketers have started believing that CRO is a one-time project. However, the truth is that CRO is an ongoing process that demands constant monitoring, evaluation, and improvement. Your website is not static but a dynamic entity that evolves.
Thus, you must optimize your website to adapt to these digital dynamics and meet the evolving expectations and needs of your visitors. CRO is a continuous process, the more you do it, the more layers of insights you uncover for better conversions.
Wrapping Up
Marketing or sales professionals who look after CRO in the organization are akin to detectives. Most often they are found in search of areas of opportunity to improvise strategies and plans that will lead to more conversions and revenues as a result.
It is worth noting that these results may be incremental or small in the initial stages. However, as time passes, it will bring significant results.
Remember that a large part of CRO is improving the experience a visitor has while visiting your website, content, or paid ads. For this reason and many more, CRO needs a place in your overall digital marketing plan.
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