Cherry Creek Mortgage to Deliver Revolutionary Natural Language-Based Site Search Experience with Yext Answers
With Answers, home buyers with questions about mortgage officers, products, and services can get accurate, official answers directly on Cherry Creek's digital doorstep.
Yext, the Search Experience Cloud company, announced its continued work with Cherry Creek Mortgage Company (CCMC) to enhance the company’s website with Yext Answers. Following CCMC’s success across third-party platforms with Yext Listings and Reviews, the company decided to implement Yext’s revolutionary new site search product to improve customers’ experience on its own site.
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The advanced natural language processing behind Yext Answers will equip CCMC’s website with a modern search solution capable of understanding complex customer questions about the company’s 325+ mortgage loan officers, over 200 loan programs, and more. Answers will return dynamic, official answers to each search query, including featured snippets answering common loan program questions and custom calls-to-action such as getting directions to a branch or scheduling an appointment with a loan officer.
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“We are excited about our expanded relationship with Cherry Creek Mortgage, which now includes our revolutionary new product, Yext Answers,” said Jim Steele, President and Chief Revenue Officer of Yext. “Cherry Creek will now be able to deliver a modern natural language-based search experience accessing facts in their knowledge graph. This important next step in their digital transformation journey will drive their industry leadership in a very competitive mortgage market.”
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