Leading Media Data Intelligence Firm Joins Forces with Innovative Social Media Listening Company to Augment Newly Expanded Product Portfolio
Following its recent rebrand and launch of new, enhanced digital products, media data intelligence firm Burrelles announced a partnership with social media listening and analytics company Talkwalker. The move is intended to amplify value to Burrelles’ clients who are already using the firm’s technology to gain analytical insights into complex media trends.
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Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real time across social networks, news websites, blogs and forums in 187 languages, helping companies protect, measure and promote their brands worldwide. The partnership will provide Burrelles’ clients access to Talkwalker’s products and services as part of the Burrelles’ media monitoring and analytics platform.
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“As Burrelles continues to advance our products and services to meet the changing needs of our customers in an ever-evolving media landscape, our partnership with Talkwalker is a natural next step in providing a singular, seamless point of access to media data across traditional, digital and social channels,” said Chaz Waggoner, CEO of Burrelles. “Talkwalker’s sophisticated technology and commitment to customer service mirror Burrelles’ core values and forward focus, and we are confident this partnership will prove invaluable as we embark on our next chapter.”
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