Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies
Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium
Braze, the comprehensive customer engagement platform, announced several product and partnership updates that enable brands to build resilience into customer engagement strategies. Brands’ short and long-term growth are being defined by the ability to proactively respond to today’s challenging environment. Braze’s new offerings empower marketers with added flexibility, faster insights, and an expanded integration ecosystem to build adaptable customer engagement programs. These include a number of enhanced data and reporting solutions in addition to planned availability on Microsoft Azure.
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“As consumer preferences continue to evolve due to uncertain conditions, brands are looking for flexible technologies that can withstand any type of disruption,” said Kevin Wang, Senior Vice President of Product at Braze. “These offerings are intended to help brands evolve and reimagine their customer engagement programs faster than ever, which is especially critical during these challenging times.”
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Added Flexibility with Support for Multiple Cloud Platforms
Braze adds Microsoft Azure to its list of supported cloud platforms, with general availability expected in early 2021. Microsoft Azure availability initially started as a customer request from one of the largest retailers in the world, and provides enterprises flexibility to run Braze on the cloud computing platform that aligns best with their long-term technology strategy and investments. Customers will now be able to use Braze on two leading global cloud platforms, offering the scalability needed to win in their markets.
More Insights, Faster
Braze reveals new innovations that deliver actionable insights faster to marketers, enabling them to iterate on customer engagement strategies quickly and deliver brilliant customer experiences. The new integration with Tealium, a leading customer data platform, allows brands to establish a seamless flow of custom events, user attributes, and purchase data to deliver more targeted, personalized and relevant experiences in real-time.
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