Bloomreach Announces brX Implementation Accelerator For B2B Commerce

Mobile & Field Sales EnablementSales Engagement

By STS News Desk On Nov 12, 2019

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Pre-Built Integration with Salesforce B2B Commerce and Others Allows Businesses to Quickly Connect to Bloomreach to Create Custom Digital Buying Experiences for Their B2B Customers

Bloomreach announced the availability of an implementation accelerator for B2B commerce businesses to get started with brX, its digital experience cloud, much faster. The accelerator is a pre built integration for B2B commerce solutions that allows their users to quickly connect to the Bloomreach product to start building personalized digital buying experiences for their customers. Leading B2B commerce agencies including Accenture Interactive, Avionos, Gorilla and Shift7 Digital will support implementation of the solution worldwide. The Bloomreach accelerator was presented today at B2B Online in Miami.

Businesses that run on Salesforce B2B Commerce (formerly known as Cloudcraze) are the first to benefit from the new Bloomreach accelerator. It allows them to utilize Bloomreach in combination with Salesforce for a significant increase in agility when building front end experiences on their website, mobile apps, and other digital touch points.

“Customers in B2B are as demanding today as they are in B2C – if not more,” said Brian Walker, Chief Strategy Officer at Bloomreach. “To keep up with constantly changing market demands, B2B businesses are in urgent need of more flexible and agile digital commerce solutions that allow them to create differentiated and personalized digital experiences that deliver business growth. We are super excited to enable Salesforce B2B Commerce customers to leverage brX to start building next generation commerce experiences for their B2B clients.”

The Bloomreach B2B commerce accelerator comes pre-loaded with a basic template for an online store, including templates for a homepage, product detail pages, category pages, search result pages, and many more. Businesses that run on Salesforce can easily leverage this accelerator in combination with the Bloomreach for Salesforce B2B Commerce Search & Merchandising app that was recently made available on Salesforce AppExchange to build personalized and optimized digital buying experiences.

“Bloomreach has a truly differentiating product that offers great added value for Salesforce B2B Commerce customers,” said Jeff Ryan, CX GTM Lead at Accenture Interactive. “By leveraging the brX accelerator our clients can create dynamic experiences for their B2B customers, including custom catalog search and categories, content rich product pages and intelligent product recommendations. The separation of front end experiences from back end logic, enabled by the brX accelerator, helps our clients focus on delivering better business outcomes while increasing customer satisfaction and loyalty.”