Augeo Acquires Deluxe Rewards, Expanding Its Consumer Engagement Platform and Advancing Growth Initiatives
Augeo, a leader in consumer, member, and employee loyalty and engagement solutions, announced that it has acquired Deluxe Rewards, formerly a business entity of Deluxe, a Trusted Business Technology™ company.
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The acquisition of Deluxe Rewards, primarily located in Boca Raton, Florida, is effective December 31, 2020, and brings to Augeo, a patented, dual-currency, loyalty and engagement technology powered by an expansive collection of premium retail goods and travel services. In addition, unique experiential rewards are available to end users at significantly reduced prices. The value to end users comes from these exclusive discounts, and Augeo can now offer clients a meaningful loyalty rewards program without the accrued liability that makes such programs cost prohibitive for some organizations.
“Often times, organizations are burdened by excessive, accrued liability in their loyalty rewards programs. The addition of Deluxe Rewards patented technology and experienced team enables Augeo to extend even greater value to current clients; all while bringing new engagement opportunities to organizations seeking alternatives to accruing the financial liability for their loyalty initiatives,” explained Tim Miller, President, Augeo Member Engagement and Benefits.
The acquisition is another indicator of Augeo’s focus on growth, both organically and through acquisition. “We believe that challenging times create unique opportunities for companies that are agile, innovative and well-grounded financially. Since our beginning, decades ago, we have grown our client base with exceptional performance and exemplary service. We continue to grow through the acquisition of companies that offer innovative technology, experienced teams, and established client relationships,” explained Augeo CEO, David Kristal.
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This acquisition was attractive to Augeo because it presents a distinct marketplace opportunity. Deluxe Rewards enables Augeo to offer a one-of-a-kind, dual-currency redemption experience for users while delivering unmatched value for clients.
Shaina Resto, Product Strategy Leader for Deluxe Rewards, and now Senior Vice President of Consumer Engagement at Augeo, explained, “We are beyond excited to join the Augeo team. Both companies have extensive experience in managing loyalty and engagement rewards programs. By combining our products and services into a seamless client experience, we can extend innovative features to all our programs. Clients will benefit from increased efficiency and users will benefit from increased redemption options.”
“A primary driver of our interest in Deluxe Rewards was a need to provide greater value to users during challenging times,” said Miller. “We believe that for years to come, consumer loyalty and engagement will be driven by value-rich offers and a flexible, responsive platform. The proprietary, ultra-efficient, dual-currency redemption technology that Deluxe Rewards brings to Augeo enables us to evolve our platform, continuing to deliver a best-in-class loyalty engagement experience.”
