Responding to the impact of COVID-19, Audiense, the leading audience intelligence and consumer insights platform, are supporting Not-for-profit organisations – including NGOs, charities and the academic/scientific community – by offering their Twitter Marketing Package at no cost for a year.
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“Audiense Insights played a crucial role in identifying key audiences in these events. This enabled us to target creative assets such as videos and different key messages to relevant profiles and influencers, and effectively raise awareness of the goal of creating a #NewDealForNature and people.”
The package comprises advanced community analytics, Tweet analytics, monitoring tools, audience management facilities and search functions for community and third-party sources. Users also benefit from chatbots, direct message broadcast campaigns, advertising integration and automatic rules builder, as well as receiving one Audience Insights Intelligence report per month, over the course of a year.
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As of 1st April 2020, over a six-month period, eligible organisations may apply for the package to help them understand and engage with the audiences that matter most to them, while Audiense will also offer a 30% discount on its other products and services.
Announcing the new initiative, Audiense CEO Javier Buron said; “We wanted to do something to help in the global response to the COVID-19 crisis by supporting organisations that are working hard to directly fight the coronavirus and give back more generally. By offering our Twitter Marketing Package free of charge we are giving these vital organisations one less thing to worry about, ensuring they get their message out and assisting them in raising future funds.”
Founded in 2011, Audiense has a strong track record in assisting not-for-profit organisations. Last year, the World Wide Fund for Nature successfully used Audiense to engage with select audiences. The World Economic Forum also used Audiense’s product suite to help understand the key influencers leading the discussions most important to them and other recent work includes projects with Save the Children and Greenpeace.
“Now, more than ever, organisations are needing accurate and perceptive insights to influence their editorial and strategic focus,” commented Audiense CEO Javier Burón. “By offering our services to those who need it the most for no cost, we hope to assist these organisations to inform, define and manage their outputs, and in turn generate authentic value.”
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