SHIRAZCREATIVE (shirazcreative.global), a leader in immersive events, global summits, and brand activations around the world, announced today the launch of ATTND (attnd.live), a custom-built premium online events platform that is set to differentiate itself from competitors by deploying an AI-driven broadcasting engine, customizable interactive features, and a full HD/ 4K Player. ATTND’s unique approach to engagement is based on studies of behavioral neuroscience and 20 years of experience producing world-class events. It features a suite of digital storytelling tools to visualize and engage audiences anywhere across multiple devices.
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SHIRAZCREATIVE’s extensive work and relationships with major blue-chip companies (Visa, Adobe, and Bloomberg, as well as publishers and luxury brands such as LVMH, The Atlantic, and Billboard) fostered early discussions about the much-needed evolution of online experiences to an immersive and interactive storytelling platform. This enabled the agency to gather valuable feedback informing a product fit to accommodate the growing demand for an upgraded, highly creative, and fully customizable virtual event platform. Utilizing a sophisticated broadcasting engine, real-time 3D renderings and compositing design software, tracked cameras, and powerful media servers that help brands transform events into cinematic experiences enhanced by intuitive and interactive widgets and back-end analytics.
ATTND’s key features include a 4K/HD pixel mapped player with the ability to integrate state-of-the-art AR visualization tools over green screen content similar to TV Broadcasting studios. In addition, the platform allows for interactive live engagement widgets such as Q&A, Live Polling, QR codes, X-RAY slider, Live Chat, Live Reactions, Picture-in-Picture playout, Interactive Demos, and a seamless end-to-end creative process.
“In direct response to the COVID-19 outbreak and cancellation of live events across the world, we knew we needed to quickly pivot and build a solution for our global clients,” said Shai Tertner, Founder and CEO, SHIRAZCREATIVE. “We’re thrilled to launch ATTND. We know that now, more than ever, it is important how brands retain, stimulate, monitor, and grow their audience’s attention.”
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The platform took four months to develop and is a result of SHIRAZCREATIVES’s digital taskforce team set-up and headed by Tom Arendas, VP Brand Experiences, and Creative Strategy in collaboration with a team of programmers, Motion Graphics and 3D designers, gaming experts, and TV broadcasters.
ATTND’s Key Benefits:
- Captivating and user-friendly interactive widgets
- Immersive 3D virtual environments
- Built by event pros in tandem with gaming experts
- Live stream via sophisticated broadcasting engine
- Connecting people around the globe with compelling stories
- Eye-catching graphics delivered through AR
- A digital response to control ‘Run of Show’
- Real-time 3D rendering and compositing
“With no physical boundaries, the digital world offers audiences the best seat in the house to experience immersive storytelling,” stated Tom Arendas, Creative Director, ATTND. “With advanced compositing features our designers can create fully realistic real-time 3D scenes with elements that behave like those of the real world. From flying objects to augmenting layers of content perfectly placed in a virtual environment.”
