Anova Elevates The Bar On Consumer Engagement And Empowerment With The Release Of Anova Connect™
A powerful, targeted marketing engine for LPG/Propane Marketers. 100% peace of mind for consumers. New carbon emissions information for a more sustainable world.
LPG Week — Anova, a trusted innovator and leader in remote tank monitoring solutions, today announced the launch of Anova Connect™, a mobile app that delivers peace of mind for customers with on-demand tank level information and easy, 1-click delivery and service requests. Embedded in the solution, the Anova Mobile Marketer™ engine Anova Connect elevates the marketing bar on audience segmentation and event-based marketing, pinpointing multiple campaigns to dynamic audiences for very personalized end-consumer experiences – and highly productive marketing for providers. With new and unparalleled, in-depth automation and targeted marketing capability, Anova Connect not only helps build customer loyalty, it also delivers consumers insight on their impact on carbon emissions.
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“Anova Connect & Mobile Marketer was borne out of our industry finally being in a position to respond to the ‘Mass Customization’ paradigm, through data-driven consumer engagement tailored to a demographic’s needs, aimed at supporting marketing, education and sales programs. Whether it’s ‘nudging’ will-calls to become automatic, or promoting renewable LPG as a sustainable future, or providing usage to inform touch-of-button reordering on a mobile app, Mobile Marketer provides the services and analytics, and Connect provides the channel to over a 1,000,000 monitored accounts,” says Chet Reshamwala, CEO of Anova. “Connect creates a new, two-way communications channel with the customer, digitizing the messaging and the response, relieving call centers and driving up Net Promoter Scores!” he adds.
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“For the first time, LPG/Propane marketers truly have a way to engage their customers digitally with targeted, personalized, data-driven campaigns,” says Francisco Moreira, Software Product Manager, Anova. “Providers deserve the best, professional-level marketing automation capabilities, affordably, and seamlessly integrated with their existing tank monitoring operation. Anova Connect gives them a marketing competitive edge and the ability to provide customers information on their carbon footprint,” he says.
