Affectiva Appoints Graham Page as New Global Managing Director of Media Analytics

By STS News Desk On Sep 6, 2019

Research Shows Advertising is Having a More Emotional Impact on Consumers, But Not All Advertisers Are Using Emotions Effectively

Market research and neuromarketing industry veteran will scale new applications of Emotion AI in content analysis and customer experience

Affectiva, the global leader in Emotion AI and the pioneer of Human Perception AI, announced the appointment of Graham Page as Global Managing Director of Media Analytics. Graham will lead Affectiva’s business unit focused on the application of its emotion analytics to content, media testing, and the customer experience. This will expand on Affectiva’s leadership position and existing footprint in media analytics. It is also synergistic with Affectiva’s work in the automotive sector, specifically in the measurement of in-vehicle experiences.

“Emotions influence everything we do – from how we make decisions, to how we shop and interact with brands,” said Dr. Rana el Kaliouby, CEO and co-founder of Affectiva. “Recognizing this, Affectiva has already applied our Emotion AI to market research, helping brands optimize digital content and media spend by measuring consumers’ emotional responses to videos, ads and TV shows. But we believe there’s a significant opportunity to harness the power of emotional engagement across all facets of the customer experience. Graham’s deep industry experience and innovative mindset will be key in accelerating that growth.”

Graham joins Affectiva from Kantar, bringing more than 25 years of experience developing innovative research methodologies that help the world’s largest brands connect with audiences on a deeper level. Whilst serving as Kantar’s EVP, Head of Global Research Solutions, Graham pioneered the integration of biometric and behavioral measures within brand and advertising research on a global scale, and was one of the first adopters of Emotion AI in media and advertising.

“For nearly a decade, Graham has partnered with us to bring Affectiva into Kantar’s practice and grow its impact to the point where today, 25 percent of the Fortune Global 500 use our technology to understand consumer emotional engagement,” Dr. el Kaliouby continued. “But this is just the beginning. We’re thrilled to welcome Graham to the team as a long-term advocate – one of the earliest believers in our technology and our vision – and a serial innovator who will pioneer an entirely new standard for understanding meaningful interactions between consumers and brands.”

“I’m excited to join Affectiva to build on the leadership position they’ve already established in the market,” said Graham Page, Global Managing Director of Media Analytics at Affectiva. “Today, most applications of emotion analytics pertain to advertising and some media testing. But with the widespread acceptance that emotions play a key role in all brand experiences, and the proliferation of video in marketing and digital communications, there’s a compelling opportunity to expand this to other types of content and consumer experiences. The market is ripe for this kind of disruption, and with Affectiva’s proven technology and expertise, we’re well-positioned to enable businesses to build new forms of meaningful consumer engagement.”