This document provides statistics and insights about how omnichannel delivery is becoming the key factor to shape the shopping experience.
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With eCommerce gaining momentum shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers.
One of the key results of the study is that 71% of European retailers consider customer experience a key process to achieve eCommerce operations success.
With more shoppers turning to eCommerce than ever, omnichannel delivery options influence shoppers’ decision-making.
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Antonio Perini, Chief Executive Officer, Milkman Technologies comments: “Last Mile is the new Retail. This is not only Milkman Technologies’ tagline but a strategic pillar for Retailers dealing with the new normal. It means that the consumer-centricity of a frictionless delivery has become as important as the product itself. A fulfilment service that delivers meeting the shopper’s expectations is no more a value-added service but a survival pre-requisite”.
The Report will be presented at the IDC European Retail Executive Digital Summit 2021. Event date: September 21st, 2021, 12.45pm CET. Register here.
Milkman Technologies will join the Innovation Vendor Panel: this is an opportunity for attendees to engage in peer-to-peer conversations about key business issues for the Retail Industry.
