SalesTech Star

ABM Leaders Intelligent Demand & Terminus Announce Strategic Partnership

Award-Winning Revenue Growth Agency and the #1 Customer-Rated ABM Platform Join Forces to Help B2B Marketing Leaders Grow Revenue With Account Based Strategy, Software and Execution Services

Intelligent Demand, an award-winning revenue growth agency,  announced a strategic partnership with Terminus, a leading account based marketing (ABM) platform. Together, Intelligent Demand and Terminus give marketing leaders the strategy, execution, and technology they need to beat their pipeline and revenue goals with ABM.

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“We’re thrilled to partner with Intelligent Demand because it gives our growing customer base direct access to one of the world’s leading ABM agencies,” said Dan Griffin, Director of Strategic Alliances at Terminus. “Not only do they deeply understand our platform, they know how to use Terminus to drive measurable growth inside of their customized acquisition, retention, expansion, and brand programs. Their experience and proven approach are invaluable for marketing teams who are either piloting or scaling ABM.”

Intelligent Demand and Terminus’ integrated solutions help marketing and sales teams reach their pipeline and revenue goals by targeting the right accounts with dynamic data and account intelligence, engaging target accounts with cohesive multi-channel campaigns, activating sales by separating signal from noise, and measuring the revenue outcomes that matter.

“ABM is now table-stakes for B2B marketing leaders who are tasked with driving growth. Our partnership with Terminus is exciting because their platform strengthens our ability to help marketing teams establish, scale, and drive revenue with integrated account based programs,” said Mike Swainey, Intelligent Demand Senior Director of Marketing, Sales, and Business Development. “By partnering with a true leader in this space, we not only have access to a world-class, end-to-end ABM intelligence, engagement, and analytics platform, but Terminus clients will have the benefit of working with our full team of revenue growth experts to help them design, execute, and optimize effective revenue growth programs.”

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The partnership between Intelligent Demand and Terminus is rooted in a common vision and a complementary go-to-market strategy:

  • Compatible missions: both companies are passionately dedicated to helping marketers transform the way they grow revenue and achieve greater business impact.
  • Committed to customer success: both companies are passionately committed to delivering long-term customer value and measurable success.
  • Leaders in the field: both companies are true leaders and innovators in their respective fields of ABM technology and revenue growth services.
  • Serve similar customers: there is significant overlap in their target customers.
  • Complementary solutions: Their joint value proposition gives customers a comprehensive solution that puts marketing, sales and customer success teams on a faster, more direct path to scalable, measurable revenue impact.

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