Strengthening its leadership position in enabling brands to earn fully-permissioned data from individuals and engage them on their own terms
3radical, the leader in audience engagement and earned data solutions, announces industry veteran Michael D. Fisher Ed.D. has been appointed CEO of the global 3radical business. With David Eldridge moving into the Chairman role, together, he and Michael will lead the company as it transforms organizations’ engagement, data capture, and utilization strategies. Driven by legislation and consumer sentiment, brands must engage individuals directly and earn the right to use their data. 3radical’s Voco platform is critical in helping organizations achieve this through interactive digital experiences that adapt in real-time based on the behavior and preferences of the individual.
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Following a record financial year in the UK and APAC, 3radical appointed Michael to its Board in April 2020 to spearhead their launch into the North American market. Tremendous momentum has already built in its first few months of operations. Companies like FKA Brands/Homedics and Giving Assistant have adopted the 3radical Voco audience engagement platform to earn data, drive conversion, improve lifetime value, and foster brand advocacy, at scale, with a clear and mutual value exchange.
Following his tenure at Protagona and Epsilon, Michael led North American operations at Alterian. Alongside David Eldridge, then CEO at Alterian, he rapidly grew revenue for North American from $3m to $30m and helped develop the business into a leading global provider of cross-channel campaign management software. Michael then went on to lead Yes Lifecycle Marketing, an Infogroup company, and FLIT Consulting before joining 3radical.
“This is an exciting time to be bringing such a disciplined data strategy to market,” said Michael. “The evolution we’re seeing first-hand is showing us how much organizations are in need of an innovative approach to how they engage individuals and capture, earn, and utilize their data. The reaction we have seen from brands as we introduce 3radical’s award winning platform, Voco, to the US market in the past months has only underlined this. I’m thrilled to be at the heart of this transformation with the amazing team 3radical has assembled.”
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